Being a Start-up Founder

Growing up I wanted to be an astronaut or a meteorologist; the idea of exploring new frontiers, going uber fast, and working alongside uncontrollable forces was my self-imposed destiny. Like all elderly figures, my late grandfather bestowed upon me cliches, none more relative than that of, “be careful what you wish for, you just might get it.” I cannot say I became an astronaut, or a meteorologist, but being a start-up Founder is a lot like both. You go fast, work in unfavorable conditions and by the end of most days whisper WTF to yourself enough times to think you’re clinically insane for doing whatever the fuck it is you are doing.

Admittedly, I have had a few WTFs since founding Elliot and my grandfather’s cliche has been met with heavy eye-rolls; several times! However, at the end of every eye-roll resides a notion of resounding gratefulness. For once the romanticization of “wishing” subsides and the reality of the “wish” takes precedence; you fall in love with the journey. For the journey of any start-up represents a relentless commitment that requires immense commitment and perseverance.

I will never be an astronaut, or a meteorologist, but I will go to places I have never been. Where those place may be, only time will tell…